Monday, February 9, 2009

Will Bubblegum Rise Again?

If it ever does, I believe it will be through the comeback of the BIG bubble.

It's not like bubblegum is doing bad now. It's just not the nearly the exciting thing it used to be. And a lot of time in business if you start losing your edge, then it's a big downhill slide, sometimes to the point where you never recover.

But, once again, the advantage bubblegum has is that it's so totally unique. Sure there are a lot of food contests out there, but it seems like they all revolve around how much of something you can eat. There's nothing unique, or maybe even skillful, about that. The thing about blowing bubbles is the fact that you can measure their size, and as far as foods go that puts bubblegum in a category all to itself. That is something you can make a sport out of, which is something that has "kind of" been done before, but our group has finally come and put the finishing touch on that idea, which I will blog later about.

Bubblegum needs the excitement and fun it used to have. It needs that thing that nothing else can do. It needs that element of competition. It needs people asking "who can blow the biggest bubble" and it needs people showing off the fact that they think they can be the person who can do it.

That's the way it used to be, and that's the way we want to see it be again. I think one day when it gets that we will see it come back bigger and better then ever.

No comments:

Post a Comment