Monday, February 9, 2009

Introducing myself.


Hello!

My name is Bobby "Boom Boom" Bickerson and I'm here to tell you all about the world of bubblegum bubble blowing, the biggest bubbles ever blown!

My bubblegum background began with my association with Susan Montgomery Williams, the Guinness World Record Holder for blowing the largest bubble. It was built around an aggravation and revulsion we both had about what the bubblegum industry had become.

Williams, who's nickname is "Chewsy Suzy," had been blowing bubbles since she was a little girl back in the early 70's and her rise to fame as bubblegum's greatest bubble blower ever is well documented. To her the meaning of bubblegum was exactly what she did. Blow BIG bubbles. Which if you look at stories of the beginning of the product you will find that's what it was all about. It's the reason the product was invented, and that's exactly how it was marketed.
The big bubble is responsible for the success of bubblegum.

Unfortunately over time that began to change. Bubblegum began to focus on things which had nothing to do with blowing big bubbles. Companies began to seemingly become obsessed with taste. With bubblegum that was less sticky. And with bubblegum that could do other things. The effect of all that was to de-emphasize what the product was made for, to blow big bubbles. The only food we know of with a characteristic that could turn it into a measurable sport.

In my association with Chewsy Suzy we began to focus on one goal. To create the future of bubblegum. Not in the image many manufacturers seem to be taking the product, but rather in the image the product's creator envisioned for it. The image that has earned the product the love of both young and young at heart worldwide. The image that has turned the product into both cultural icon and great American success story. The image that has turned bubblegum into the world's greatest food.

The Big Bubble.

I'm here to fill you in on the past and present of bubblegum. And, hopefully, that future we hope to create.

So welcome aboard. It just might be some kind of ride!

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