According to what has been written, one of history's greatest ironies was the invention of bubblegum.
In August (early August, as one account says) 1928 a 24 year old accountant named Walter Diemer invented bubblegum. Yes you read that right. An ACCOUNTANT invented BUBBLEGUM. Someone from one of the world's most boring professions invented one of the world's all time funnest products? Whoa! That does not compute!
But the thing is, it did compute. And, because of it his company laughed all the way to the bank.
They had searched for this formula for a long time. From what's written it appears that they had this idea that if they could only find a recipe for making a gum that bubbles could be blown with and it was something they could sell that they could be immensely successful with it, and that's exactly what happened. Bubblegum was invented and now there's no looking back. Today, 80- years later, it's probably an over one billion dollar industry.
The way Diemer marketed bubblegum was to teach his salesmen how to blow bubbles so they could show off to their customers the amazing and unique thing their product could do. And then he would invite kids over to his house to have bubble blowing contests.
The proof was in the pudding, or in this case, Diemer's sales technique. Bubblegum became one of the world's best loved products, and all because the man knew exactly what to do with it.
Show the world what great BIG bubbles could be blown with it!
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